Intentional Productivity

19 Feb Read What Matters: Reclaiming Your Attention in a Distracted World

 

If the things that matter most keep getting pushed aside, the problem may not be time — it may be what’s competing for your attention.

Sorting through five days of mail after being out of town, I heard myself say – out loud – “I’m never subscribing to another magazine again.” It wasn’t really about the magazines. For years, when I’ve spoken about managing paper, we’ve talked about that subtle sense of obligation — the feeling that if something comes into our home or office, we should read it. We should give it our attention. And there I was, doing the very same thing.

My Harvard Business Review and Nutrition Action Health letter — the ones I actually value — were barely being opened. Meanwhile, I was spending my limited casual reading time on grocery store flyers, unsolicited catalogs, and local magazines I never asked for in the first place.

That’s when it hit me: I wasn’t just mismanaging my reading. I was misdirecting my attention. And attention is one of our most precious resources.

A focus problem disguised as a paper problem

Overwhelm rarely comes from having too much that matters. It comes from too much that doesn’t competing for our attention. Every item we keep creates tiny decisions:

• Should I read this?
• When will I get to it?
• Do I need this?

Those micro-decisions create mental clutter – and mental clutter makes focus harder. Today, this shows up far beyond paper. It’s the movie you’ve genuinely wanted to watch for months – the one you intentionally chose – competing with 60 TikTok’s you never meant to open. Same time spent. Very different result. One leaves you restored or inspired. The other leaves you wondering where the evening went. The issue isn’t time. It’s attention drift.

A better-aligned system

I needed a system that worked with my real life — not the life I imagined I should be living. So I made a few small changes:

• I moved my priority reading to where I naturally sit — the kitchen island and family room.
• I (ruthlessly) recycle unwanted material immediately.
• I spend my reading time on what I intentionally chose, not what simply arrived.

Same 15 minutes. Completely different outcome.

Designing for how you actually live

Here’s another truth: most of my reading now happens on my computer or phone. My Substack and LinkedIn feeds bring thoughtful, relevant content aligned with my interests and work. So this isn’t about eliminating magazines — or streaming, or social media. It’s about being honest about what you value, how you naturally operate, and designing systems that support both. Because productivity isn’t about forcing yourself to work the “right” way. It’s about making it easier to do what matters.

The leadership connection

This same dynamic shows up at work every day. Leaders don’t struggle because they lack priorities. They struggle because too many non-priorities are allowed to compete with them.

• Unread reports
• Unnecessary meetings
• Low-value requests
• Constant digital noise

When everything asks for attention, the truly important work quietly loses. Productivity — for individuals and leaders alike — isn’t about doing more. It’s about protecting attention so the right work gets done.

The bigger picture

This small shift is about far more than reading material. It’s about:

• Choosing intentionally instead of reacting automatically
• Removing what competes for your attention
• Making space for what matters most

When you do that, focus gets easier. Decisions get lighter. And overwhelm begins to fade. So if the things that matter to you aren’t getting your attention, don’t ask: “What’s wrong with me?”

Ask instead: “How can I make the important things easier to reach — and the unimportant things easier to let go?” That’s where thriving begins.  And it’s how work – and life – start to work better.

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