17 Jun How to Find a Productivity Coach in the Age of AI
Finding a productivity coach used to be relatively straightforward. You searched online, looked at a few websites, and contacted someone who seemed like a good fit. Today, it’s surprisingly harder. For years, if you searched for a productivity coach, you generally found productivity coaches. Today, you might find a directory, a training school, a software company, a YouTube channel, a bestselling author, or an AI-generated list of experts—many of whom aren’t available for coaching. That’s not necessarily wrong, but it does make it harder for someone seeking actual coaching to find the help they’re looking for.
Having worked in the productivity field since 2001, I’ve watched the search landscape change dramatically. What concerns me isn’t technology itself. What concerns me is whether people looking for help can actually find it. The challenge is no longer finding information. The challenge is finding the right information. And when it comes to coaching, finding the right person matters. If you’re overwhelmed, stuck, or struggling to create a more productive work life, here are a few things to consider when looking for a coach.
Decide Whether Professional Coach Training Matters to You: Anyone can call themselves a coach today. There are no licensing requirements and no universal standards. That doesn’t mean every coach needs a credential, but it does mean you should understand what you’re getting. If professional coaching skills are important to you, look for someone who has completed a recognized coaching program and earned a credential through an organization such as the International Coaching Federation (ICF). Training and certification don’t guarantee a great coach, but they do demonstrate a commitment to learning, competency, ongoing development, and adherence to an established code of ethics.
Look for Expertise in the Areas Where You Need Help: Productivity is a broad term. Some coaches focus on time management. Others specialize in leadership, ADHD, business growth, organization, executive effectiveness, work-life integration, or team productivity. Before you start your search, spend a little time identifying what kind of support you’re actually seeking. Then look for coaches whose experience and expertise align with those needs. A coach may be excellent, but if they primarily work with college students and you’re leading a growing business, the fit may not be right.
Make Sure Their Approach Matches What You’re Looking For: Not every productivity offering is coaching. Some programs are structured courses. Some are accountability programs. Some are consulting engagements. Some are true one-on-one coaching relationships. None of these approaches are inherently better than the others. The question is whether the format matches what you need. If you’re looking for personalized support, individual coaching may be the best fit. If you’re primarily seeking education and tools, a course might serve you well.
Find Out Whether They Actually Coach: Many of the most visible names in productivity are authors, speakers, trainers, or content creators. They may have brilliant ideas and excellent books, but they don’t necessarily work directly with clients. If your goal is to have a thinking partner who helps you navigate challenges, create sustainable systems, and make meaningful changes, verify that the person you’re considering actively coaches clients. A coach who teaches a system helps you implement their methodology. A coach who coaches a person helps you build a way of working that fits your strengths, challenges, goals, and circumstances. Neither approach is wrong. They are simply different.
Look Beyond the First Results: Search engines and AI tools don’t always prioritize actual coaches. Your search results may include coaching directories, coach training programs, articles about coaching, podcasts, software tools, sponsored advertisements, or bestselling authors who have written about what worked for them, but whose expertise may be different from helping someone else discover what works best for them. Those resources can be valuable, but they may not help you find a coach you can actually hire. As you search, try to distinguish between information about coaching and the coaches themselves. You may even want to skip past sponsored results and directory listings to explore the websites of individual coaches.
Talk With More Than One Coach: If coaching is a significant investment for you, talk with more than one coach. Compare their approach, experience, personality, and philosophy. Read their websites. Look for client success stories. Pay attention to whether they clearly explain who they help and how they help them. The goal isn’t to find the “best” coach. The goal is to find the coach who is the best fit for you.
Trust the Conversation: After all the research, credentials, testimonials, and AI searches, most people ultimately decide based on the conversation. Ask yourself:
- Do I feel understood?
- Do I trust this person?
- Can I imagine talking openly with them when things get difficult?
- Do I leave the conversation feeling clearer, more hopeful, or more energized?
The answers to those questions often tell you more than a list of certifications.
Is Ellen Faye the Right Coach for You?
If you’ve read this far, you may be wondering whether I’m the right coach for you. The truth is, I’m not the right coach for everyone. My clients are typically professionals, business owners, nonprofit leaders, and emerging or established leaders who are successful by most measures but know they’re capable of more. They may be overwhelmed, struggling to manage competing priorities, facing leadership challenges, building a business, navigating change, or simply trying to create a more sustainable way of working.
What makes my approach different is that I don’t separate productivity from leadership, business, or life. Your calendar affects your leadership. Your leadership affects your team. Your business affects your time. And all of it affects your quality of life. As a Professional Certified Coach (PCC), Certified Productivity Leadership Coach (CPLC), and Certified Professional Organizer (CPO®), I’ve spent more than two decades helping clients turn ideas, goals, and good intentions into meaningful results. Some clients come to me because they want better systems, improved focus, and greater productivity. Others are looking for support as leaders, business owners, or decision-makers. Many discover that the real solution lies in addressing all of those areas together.
If you’re considering coaching, I encourage you to explore my client success stories, learn more about my approach, and compare me to other coaches you’re considering. The right coach isn’t necessarily the most famous or the easiest to find online. It’s the person whose skills, experience, approach, and personality align with what you need right now. In an age when AI can generate hundreds of recommendations in seconds, the human connection still matters. Perhaps now more than ever.



